Brand guide

Logos, colors, and type. All in one place.

Everything staff and volunteers need to represent Abundant Life consistently. Click a color to copy it, and download any logo as SVG (for print and design) or PNG (for slides, docs, and social).

Colors

Primary. Headlines, backgrounds, body text.

Light backgrounds and reversed logos.

Accent. Highlights, buttons, emphasis.

Secondary accent.

Secondary accent, softer moments.

Typography

Abundant life, together.

P22 Mackinac Pro

Headlines & display

Get on Adobe Fonts

Loving God. Loving people. Making disciples.

Inter

Body copy & UI

Download from Google Fonts

Primary Logo

The main mark. Use whenever space allows.

AL-Logo-Navy

Navy

AL-Logo-Coral

Coral

AL-Logo-Teal

Teal

AL-Logo-Cream

Cream

AL-Logo-NavyCream

Navy / Cream

AL-Logo-NavySage

Navy / Sage

AL-Logo-NavyOrange

Navy / Orange

AL-Logo-CoralCream

Coral / Cream

Horizontal Logo

For wide spaces: banners, headers, email signatures.

AL-LogoHorizontal-Navy

Navy

AL-LogoHorizontal-Coral

Coral

AL-LogoHorizontal-Teal

Teal

AL-LogoHorizontal-Sage

Sage

AL-LogoHorizontal-Cream

Cream

AL-LogoHorizontal-NavyCoral

Navy / Coral

AL-LogoHorizontal-CoralNavy

Coral / Navy

Stacked Logo

For square or tall spaces: social avatars, print.

AL-LogoStacked-Navy

Navy

AL-LogoStacked-Coral

Coral

AL-LogoStacked-Sage

Sage

AL-LogoStacked-Cream

Cream

AL-LogoStacked-NavyTeal

Navy / Teal

AL-LogoStacked-NavyOrange

Navy / Orange

AL-LogoStacked-CreamCoral

Cream / Coral

Emblem

The icon on its own. Favicons, watermarks, small spaces.

AL-Emblem-Navy

Navy

AL-Emblem-Coral

Coral

AL-Emblem-Teal

Teal

AL-Emblem-Sage

Sage

AL-Emblem-Cream

Cream

Emblem Outlined

Line version of the emblem.

AL-EmblemOutlined-Navy

Navy

AL-EmblemOutlined-Coral

Coral

AL-EmblemOutlined-Teal

Teal

AL-EmblemOutlined-Sage

Sage

AL-EmblemOutlined-Cream

Cream

Round Badge

Circular badge for stickers, stamps, and seals.

AL-RoundBadge1-Navy

Navy

AL-RoundBadge1-Coral

Coral

AL-RoundBadge1-Teal

Teal

AL-RoundBadge1-Sage

Sage

AL-RoundBadge1-Cream

Cream

LifeKIDS

Children’s ministry logo.

LifeKids-LightColorBG

Light / Color / BG

LifeKids-DarkColorBG

Dark / Color / BG

LifeKids-1Color-LightBG

1Color-Light / BG

LifeKids-1Color-DarkColorBG

1Color-Dark / Color / BG

Student Life (Stacked)

Youth ministry logo, stacked.

StudentLife-LogoStacked-Navy

Navy

StudentLife-LogoStacked-Coral

Coral

StudentLife-LogoStacked-Cream

Cream

StudentLife-LogoStacked-NavyCoral

Navy / Coral

StudentLife-LogoStacked-NavyCream

Navy / Cream

StudentLife-LogoStacked-CoralCream

Coral / Cream

StudentLife-LogoStacked-CreamCoral

Cream / Coral

Student Life (Horizontal)

Youth ministry logo, horizontal.

StudentLife-LogoHorizontal-CoralNavy

Coral / Navy

StudentLife-LogoHorizontal-NavyCream

Navy / Cream

StudentLife-LogoHorizontal-CreamNavy

Cream / Navy

StudentLife-LogoHorizontal-CoralCream

Coral / Cream

StudentLife-LogoHorizontal-CreamCoral

Cream / Coral

StudentLife-LogoHorizontal-CoralNavyCream

Coral / Navy / Cream

StudentLife-LogoHorizontal-CreamCoralNavy

Cream / Coral / Navy

StudentLife-LogoHorizontal-NavyCoralCream

Navy / Coral / Cream

Prime Lifers

Senior adults ministry logo.

PrimeLifers-LogoVertical-Navy

Navy

PrimeLifers-LogoVertical-Cream

Cream

PrimeLifers-LogoVertical-TealNavy

Teal / Navy

PrimeLifers-LogoVertical-CoralNavy

Coral / Navy

PrimeLifers-LogoVertical-CreamNavy

Cream / Navy

PrimeLifers-LogoHorizontal-CreamNavy

Cream / Navy

PrimeLifers-LogoHorizontal-TealCream

Teal / Cream

Apparel & Merch

Shirt and jersey artwork.

AL-NavyJersey

Navy / Jersey

AL-WhiteJersey

White / Jersey

AL-NavyShirtDesign

Navy / Shirt / Design

AL-NavyShirtDesign2

Navy / Shirt / Design / 2

AL-CoralShirtDesign

Coral / Shirt / Design

AL-CoralShirtDesign2

Coral / Shirt / Design / 2

AL-TealShirtDesign

Teal / Shirt / Design

AL-T-Shirt-RaisedtoLife

T Shirt Raisedto / Life

StudentLife-Shirt-CoralNavy

Coral / Navy

StudentLife-Shirt-NavyCream

Navy / Cream

StudentLife-Shirt-CoralCream

Coral / Cream